The Rug Club

The Rug Club is all about adding a touch of fun and color to your living space with their handmade tufted rugs.

 

Their mission? To spread joy and self-expression through every thread. But even the most vibrant businesses encounter challenges. The Rug Club faced the need to communicate their playful spirit effectively while ensuring their brand stood out in a competitive market.

 

With a strategic approach and creative flair, we revamped their branding to match the brand's personality. By infusing their brand with personality and vibrancy, we transformed their rugs into more than just home decor—they became statements of style and individuality.

 

To enhance the brand's appeal, we utilized a font that resembles a rolled-up rug, adding a unique touch to their visual identity. We also incorporated visuals showcasing the people behind the scenes, highlighting the handmade nature of their products and making the brand more approachable.