Branding secrets I wish more small businesses knew

After years of designing brands, I’ve learned a few things—like why certain logos instantly feel “right,” what makes people emotionally attach to a brand, and how small businesses can look just as polished as the big names (without a massive budget).

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This is where I share the stuff I wish more people knew—the little details that make a brand unforgettable, the psychology behind good design, and the lessons I’ve learned along the way. No gatekeeping, just real talk.