Playful. Earthy. Full of character. The Rug Club is all about handcrafted tufted rugs that bring a sense of warmth, texture, and personality into any space. Inspired by lush mossy landscapes and organic forms, their rugs feel like they’ve been plucked straight from a dreamy garden.

When crafting their brand identity, I wanted to capture that same essence—playful, yet grounded in craftsmanship.

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✔   A logo with personality – The typography takes inspiration from rolled-up rugs, giving it a playful yet structured feel. The curved elements mimic the soft, organic textures found in tufted rugs.

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✔   A handcrafted touch – Featuring behind-the-scenes imagery puts the artisans front and center, reinforcing the handmade quality of each rug and making the brand feel approachable and human.

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✔   An earthy, fresh aesthetic – The color palette blends deep greens and warm neutrals, evoking natural fibers, lush moss, and organic textures.

 

The final result? A brand identity that feels as unique and artful as the rugs themselves.