Urban Tails is a boutique pet shop built for pet lovers who see their furry friends as family. They needed a brand that felt as warm, playful, and full of personality as the pets they serve—something that would instantly connect with their audience and build trust.

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To bring this to life, I created a bold, charming identity that balances fun with professionalism. From the hand-drawn elements to the rich, vibrant color palette, every detail was designed to reflect the joy and companionship pets bring into our lives. The final brand is not just visually appealing—it feels like home for every pet owner who walks through their doors.

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✔ A bold, charming identity that balances fun with professionalism.

✔ Playful hand-drawn elements that add a unique, personal touch.

✔ A rich, vibrant color palette that captures the joy of pet ownership.

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The final brand is more than just a logo—it’s a welcoming space that feels like home for every pet owner who walks through their doors.